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MattPlapp.com – Driven Media Solutions You're a small business owner and you hire someone to handle your accounting, your taxes and your legal issues. But you TRY to handle the marketing yourself, WHY? You must focus on marketing as much as you focus on cash flow. Referral Marketing, the Internet, Guerrilla Marketing and Social Media should be on the top of your list right now, but they're not since you are too busy to pay attention. We can help. Matt Plapp and Driven Media Solutions helps Northern Kentucky and Cincinnati Small Business Owners increase sales and profits by handling the work for you.

16 June 2017 ~ 0 Comments

😡😡 RANT ALERT!!!😡😡

I had to do it, I couldn’t’ hold it in anymore!!! I have spent more time the past month with content that I got at the National Restaurant Association Show in Chicago and it’s SO disappointing with the tools Restaurant owners and operators are being given, or in this case not given. No wonder so many of your are struggling to put butts in the seats!

07 June 2017 ~ 0 Comments

Our Client ROI Report

What if you could get a report each month that showed you the ROI on your advertising…YOU CAN!  In this video I walk through the ROI Report we generate for customers in our Clicks To Customers program.  This shows what you spent and what you received with regards to new assets and sales…WHAT A NOVEL IDEA:)

03 June 2017 ~ 0 Comments

Reach, Likes & Engagement- PLEASE STOP!

URGENT – PUBLIC SERVICE ANNOUNCEMENT PLEASE make 2017 the year that you embrace ROI and abandon the trend of “social media engagement”, after all an engagement is worthless if you don’t get married.

29 May 2017 ~ 0 Comments

Mother’s Day Marketing Done Right

You don’t always need to offer your customers a “deal”.  There are days like Mother’s Day where you simply need to remind them why they want to come see you, great job iHop.

17 May 2017 ~ 0 Comments

HOLY CRAP – This email knocked my socks off!

Today I got an email from the National Restaurant Association that literally knocked my socks off!  I’ve never IN MY LIFE seen a research piece that pointed to something I’m doing at that time, that is the HOTTEST product out there.  Watch this video, it’s so awesome to see what I already know validated by YOU, the restaurant owners!

09 May 2017 ~ 0 Comments

Graeter’s Email Part 2

Business Owners – You can have the best offer, the best ad, the best email…BUT if your conversion tools are BROKE then your ad dollars will be wasted. In this video I break down a 2nd email I got from Graeter’s Ice Cream, they made a important change, but there’s still more work to be done.

05 May 2017 ~ 0 Comments

Montgomery Inn Email Breakdown

People DO NOT PRINT emails from restaurants, it just doesn’t happen too often. If you’re trying to drive business through email and Facebook then you need to be driving customers to solutions that allow them to USE THEIR PHONE!

04 May 2017 ~ 0 Comments

Email Marketing – Test, Test & Test Again!

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28 April 2017 ~ 0 Comments

Use Facebook Pixels

27 April 2017 ~ 0 Comments

HOW TO Create a GREAT Facebook ad

In this video I cover how to create a VERY targeted Facebook ad. The only change that we’ll make to this campaign is we’ll change the traffic to go to a landing page for this promotion vs the page on the website. WHY? Well, when you send people to a website there are just too many distractions and options for them to not buy. In this scenario we want them to join the club, not poke around the website. So our next step is going to be to move this campaign off the site and onto a 1 dimensional landing page ONLY for this promotion.