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MattPlapp.com – Driven Media Solutions You're a small business owner and you hire someone to handle your accounting, your taxes and your legal issues. But you TRY to handle the marketing yourself, WHY? You must focus on marketing as much as you focus on cash flow. Referral Marketing, the Internet, Guerrilla Marketing and Social Media should be on the top of your list right now, but they're not since you are too busy to pay attention. We can help. Matt Plapp and Driven Media Solutions helps Northern Kentucky and Cincinnati Small Business Owners increase sales and profits by handling the work for you.

04 July 2010 ~ 1 Comment

Darian Richardson makes the Cincinnati Enquirer

Darian Richardson makes the Cincinnati Enquirer

Darian Richardson – Owner, RMC Franchise Connect – Cincinnati Franchise Consultant RMC Franchise Connect helps match potential entrepreneurs, new business opportunities DOWNTOWN – Darian Richardson is convinced that franchising will continue to be a hot career choice for entrepreneurs. That confidence this year prompted Richardson to launch RMC Franchise Connect, a downtown-based firm that provides […]

03 July 2010 ~ 2 Comments

Advertising Is Easy – It’s Marketing That’s Hard…

Advertising Is Easy – It’s Marketing That’s Hard…

Matt Plapp – Cincinnati & Northern Kentucky Marketing & Social Media Consultant Many times I hear companies claim their marketing doesn’t work.  They play for me their :60-second radio commercial (WAY TO LONG) or their poorly produced cable spot (which runs next to high def Ikea spots).  Next they pull out the mailer they just […]

27 June 2010 ~ 0 Comments

You’re at the Prom…Ask her to dance!

You’re at the Prom…Ask her to dance!

You just did all the work and successfully convinced a consumer to come to your store…NOW WHAT.  In-store marketing is the easiest and most cost effective marketing available. One of the business categories that should be using it more than others are restaurants. I usually eat out 8-10 times per week with clients and the […]

24 June 2010 ~ 0 Comments

So you want to have 100% Referrals

So you want to have 100% Referrals

So you want to have 100% Referrals

You are at a Networking event and you start a conversation with a mature gentlemen who looks very successful. You ask him how he gets all of his clients. He says I only work on referrals.
You think that would be the ultimate quest. It would be great to only get business by referrals……

20 June 2010 ~ 1 Comment

Power Play #36 – The Power of Networks

Power Play #36 – The Power of Networks

Paul D’Souza – The D’Souza Group – Award Winning Author – The Market Has Changed – Have You? I have recently connected with a group of people that belong to the Business Network International (BNI) organization. Ironically, I did not have any interaction with them as a group before these last few weeks and I […]

19 June 2010 ~ 0 Comments

Build Your Business On Stone

Build Your Business On Stone

Build your business on Stone So you are now an entenpeneur and you are now going to create your business model. You ask “ Am I going to prospect by cold calling, advertising or direct marketing or am I going to build it through relationships”. There are several questions you must answer: -How long are […]

18 June 2010 ~ 0 Comments

Are you learning from your past?

Are you learning from your past?

I’ve known this for a while, but I’ve never wanted to admit it.  However, today is the day I come clean.  My dad wasn’t as dumb as I thought he was when I was growing up.  When I purchased my first car at 16, it was my dad’s idea that I should get a car […]

17 June 2010 ~ 0 Comments

What’s Your Brand? Part 2

What’s Your Brand?  Part 2

What’s Your Brand Part 2 of 52 By Matt Plapp Next I was visiting a locally owned retail store with a large showroom. I walked it looking to buy a specific item. I was not greeted within 50 feet of the door. In fact, I was never greeted. I had to ask a guy I […]

15 June 2010 ~ 0 Comments

Building Strong Referral Relationships

08 June 2010 ~ 0 Comments

What do you do or sell?

What do you do or sell?

What do you do or sell? I’m sure you’ve been in networking and social settings where this question has been asked a thousand times, but coming up with the correct answer is much harder than you think. If your answer is the actual product or service you provide, your answer, although correct, is actually incorrect. […]