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Cincinnati Northern Kentucky Marketing Consultants You're a small business owner and you hire someone to handle your accounting, your taxes and your legal issues. But you TRY to handle the marketing yourself, WHY? You must focus on marketing as much as you focus on cash flow. Referral Marketing, the Internet, Guerrilla Marketing and Social Media should be on the top of your list right now, but they're not since you are too busy to pay attention. We can help. Matt Plapp and Driven Media Solutions helps Northern Kentucky and Cincinnati Small Business Owners increase sales and profits by handling the work for you.

21 June 2012 ~ 0 Comments

What if you left your current job?

What if you left your current job?

I remember back in the late 90′s when everyone was amazed that I had my sales contacts so organized.  I’m not sure what got me doing this, but I had every company and client in ACT ( a computer contact software).  I had their spouse’s name, their birthday, the last time we talked, etc.  I […]

15 May 2012 ~ 0 Comments

I hope you’re ready for tomorrows customers!

29 March 2012 ~ 2 Comments

Google brings Analytics to the Party

Google brings Analytics to the Party

Measuring the ROI of Social – Google brings Analytics to the Party Google has been working for a long time to socially engage people the way that Facebook, Twitter and LinkedIn do. We’ve all heard about, and probably registered with Google +, and the jury is coming back. A really smart guy I know (the […]

07 March 2012 ~ 1 Comment

JUST LISTEN!

JUST LISTEN!

Recently I was pursued by an aggressive sales person from a Cincinnati media company. Their products are good and they’re a decent fit for my client, problem is they’re TOO LATE.  I informed her the budget was pretty much spent for 2012 and there were limited opportunities.  I told her there was a chance that […]

24 January 2012 ~ 1 Comment

Well, It Happened Again

Well, It Happened Again

I’ve made this post before, basically talking about how a retail company failed BIG TIME. Here is the story.  I recently decided to buy some new Ski Equipment.  I was in the market for some new ski boots.  So I did what we all do, I looked online and tried to figure out what I […]

27 November 2011 ~ 0 Comments

Is your Marketing Hot or Cold?

Is your Marketing Hot or Cold?

Why do heating and cooling companies advertise new furnaces in the winter and air conditioners in the summer? The answer is obvious:  Because that is when the majority of consumers are in the market for that specific product and service.  Who in their right mind would advertise air conditioners in the dead of winter, right?  […]

08 November 2011 ~ 1 Comment

Do your reps understand ROI or your clients goals?

Do your reps understand ROI or your clients goals?

by Matt Plapp Recently the topic of ROI (return on investment) has been in the news more often.  It’s pretty easy to figure out why.  Companies are getting smarter and more frugal with their dollars.  Not just for marketing but for everything they do in their business. I remember a few years ago when I […]

08 November 2011 ~ 0 Comments

Retailers save $7 Billion! R U getting your share?

Retailers save $7 Billion! R U getting your share?

New Federal Debit Law will save Retailers $7 Billion!  How to get your share… By Brad Arnott Omega Processing Solutions Did you see the Cincinnati Enquirer article on Sunday, November 6th “Banks Look for New Fees”? There has been much discussion over the last month about new fees the large banks may be charging.  Bank […]

14 October 2011 ~ 0 Comments

I hope your emails stop, or your phone dies

I hope your emails stop, or your phone dies

If constantly flowing water can erode rock and create the Grand Canyon, then imagine what constantly flowing emails can do to you. I was in Baltimore for a speaking engagement recently. I decided to stay a couple of extra days, rented a car, and traveled with my wife to Washington DC. I had never been. […]

20 September 2011 ~ 1 Comment

How Much Are You Risking To Theft?

How Much Are You Risking To Theft?

I recently attended a  fraud prevention seminar at The Cintas Center hosted by US Bank.  The speaker was  Frank Abagnale (the movie “Catch Me If You Can” was based of his life) and he was great.  It was eye opening to hear how much money is stolen every year from consumers and small businesses.  In fact, […]