Facebook is a growing part of many companies’ marketing efforts. Many Procter & Gamble Co. brands, for example, have hundreds of thousands of fans. Pringles, with nearly 11 million “likes” on its Facebook page, is the 71st most-liked page on the social networking site.
Matt Plapp, president of Driven Media Solutions, said even companies with big numbers need to talk to those fans. [click above to read more]