$5,000?…….$10,000?…….$20,000?……$30,000? No matter the brand…..no matter how much it cost to purchase…..and no matter how much money you’ve put into it…..all vehicles have one thing in common: the tires are the ONLY thing that touch the road. You could drive a $90,000 Audi, but if the tires are bald or you are driving on four […]
Apr 13, 2011 – Everyone knows you can’t have a business without customers. However, one of the worst mistakes any business can make is focusing its marketing efforts on attracting new clients while neglecting past and current customers. Studies have shown that the cost of acquiring a new customer is far greater than what it […]
Facebook is a growing part of many companies’ marketing efforts. Many Procter & Gamble Co. brands, for example, have hundreds of thousands of fans. Pringles, with nearly 11 million “likes” on its Facebook page, is the 71st most-liked page on the social networking site.
Matt Plapp, president of Driven Media Solutions, said even companies with big numbers need to talk to those fans. [click above to read more]
Premium content from Business Courier – by Tom Demeropolis, Courier Staff Reporter Date: Friday, March 11, 2011, 6:00am EST Read more: Franchise growth sizzling nationwide in recession’s wake | Business Courier Ray Wiley knows the challenges of being both a franchisee and a franchisor. The longtime Subway franchisee launched his own Mexican fast-casual restaurant concept in […]
Recently I bought a new desk. Once the boxes were delivered to my house, I unpacked everything and organized the pieces by their letter and number. Ten years ago I would have been stressed looking at these 25 pieces of wood and bags of hardware. The task of making everything look like the display the […]
A close friend of mine, Dorron Hunter, is featured in this video on his work in Over The Rhine and with the youth. Dorron is an inspiration to me and the work he does is making a major change. I’ve not only worked with Dorron and his kids the past 2 1/2 years, but a few of these young men work for me part time on marketing projects. Dorron is helping change lives.