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Cincinnati Northern Kentucky Marketing Consultants You're a small business owner and you hire someone to handle your accounting, your taxes and your legal issues. But you TRY to handle the marketing yourself, WHY? You must focus on marketing as much as you focus on cash flow. Referral Marketing, the Internet, Guerrilla Marketing and Social Media should be on the top of your list right now, but they're not since you are too busy to pay attention. We can help. Matt Plapp and Driven Media Solutions helps Northern Kentucky and Cincinnati Small Business Owners increase sales and profits by handling the work for you.

31 July 2011 ~ 0 Comments

Celebrating Independence:

Celebrating Independence:

A New Beginning for Those Who Serve and Protect July is my favorite month of the year for a variety of reasons.  One reason is my birthday falls in July enough said. Another reason is it officially “feels” like summer and the barbecues, fireworks, and parades soon follow.  Lastly, the most important reason I love […]

26 July 2011 ~ 0 Comments

Golf Networking Night!

Golf Networking Night!

Join me and other business professionals from around Cincinnati and Northern Kentucky at “TGI Friday’s Golf Networking Nights” presented by BNI.

21 June 2011 ~ 1 Comment

Are you building relationships?

Are you building relationships?

Have you ever been sitting through a sales pitch and wondered what the other person is thinking about while the spew senseless product stats and talk your ear off?  Are you tired of losing sales and clients because of price?  Read below! In my past life in the boat business I can think how this […]

08 June 2011 ~ 0 Comments

Are you passing the buck?

Are you passing the buck?

By now you are finding out if your marketing plan is working for 2011 and tweaking it to get the most out of your budget and staff.  I remember the days when I was cold calling in radio back in the early 2000′s and I’d call a customer this time of year to hear “Our […]

24 May 2011 ~ 1 Comment

Is Your Business Easy To Find Online?

Is Your Business Easy To Find Online?

Last night, thanks to yet another big thunderstorm, most of my area lost power.  Having no lights was one thing, but no power to a sump pump was another.  My wife and I spent four hours at my mother-in-laws house bailing water out of the sump pump so her basement didn’t flood.  Fill a bucket, […]

06 May 2011 ~ 0 Comments

Where does marketing stop in your company?

Where does marketing stop in your company?

When I’m consulting my clients on marketing it gets hard to determine the line of where marketing stops.  Many think it’s tied to the advertising, when in fact it goes way beyond that, but I’m not sure how far.  A great story I heard a few years ago by a very successful retailer in Naples […]

06 May 2011 ~ 0 Comments

How much money did you spend to purchase your current vehicle?

How much money did you spend to purchase your current vehicle?

$5,000?…….$10,000?…….$20,000?……$30,000? No matter the brand…..no matter how much it cost to purchase…..and no matter how much money you’ve put into it…..all vehicles have one thing in common:  the tires are the ONLY thing that touch the road.  You could drive a $90,000 Audi, but if the tires are bald or you are driving on four […]

16 April 2011 ~ 2 Comments

8 Easy Ways To Make Your Customers Love You

8 Easy Ways To Make Your Customers Love You

Apr 13, 2011 – Everyone knows you can’t have a business without customers. However, one of the worst mistakes any business can make is focusing its marketing efforts on attracting new clients while neglecting past and current customers. Studies have shown that the cost of acquiring a new customer is far greater than what it […]

15 April 2011 ~ 0 Comments

Matt In The News!

Matt In The News!

Facebook is a growing part of many companies’ marketing efforts. Many Procter & Gamble Co. brands, for example, have hundreds of thousands of fans. Pringles, with nearly 11 million “likes” on its Facebook page, is the 71st most-liked page on the social networking site.

Matt Plapp, president of Driven Media Solutions, said even companies with big numbers need to talk to those fans. [click above to read more]

13 March 2011 ~ 0 Comments

Franchise growth sizzling nationwide

Franchise growth sizzling nationwide

Premium content from Business Courier – by Tom Demeropolis, Courier Staff Reporter Date: Friday, March 11, 2011, 6:00am EST Read more: Franchise growth sizzling nationwide in recession’s wake | Business Courier Ray Wiley knows the challenges of being both a franchisee and a franchisor. The longtime Subway franchisee launched his own Mexican fast-casual restaurant concept in […]